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On Wednesday, this new ownership entity revealed the recruitment of Van Ginhoven, England's managerial lead working with Sarina Wiegman, to serve as their global women's football operations director. This freshly established multi-club ownership body, featuring Bay FC of San Francisco as its inaugural team within its group, has prior experience in bringing in talent from the English FA.

The hiring this year of Kay Cossington, the prominent previous technical director at the Football Association, to the CEO role was a clear statement by this organization. Cossington is deeply familiar with women’s football comprehensively and now has put together an executive team that possesses extensive knowledge of women’s football history and filled with professional background.

She becomes the third core member of the manager's inner circle to exit recently, with Cossington exiting before the European Championships and assistant coach, Veurink, moving on to become head manager of the Dutch national team, but her move came sooner.

Leaving was a surprising shift, but “I’d taken my decision to depart the Football Association well in advance”, Van Ginhoven explains. “I had a contract for four years, similar to the assistant and head coach had. As they re-signed, I had expressed I was uncertain whether I would. I had grown accustomed to the thought that following the tournament my time with England would end.”

The Euros turned into an emotional event as a result. “I recall distinctly, discussing with Sarina in which I informed her about my decision and we then remarked: ‘There’s just one dream, how amazing would it be that we win the Euros?’ In life, dreams don't hopes materialize every day however, remarkably, ours came true.”

Sitting in an orange T-shirt, Van Ginhoven holds dual affections after her time with the English team, where she was part of winning back-to-back European titles and was a part of the manager's team during the Dutch victory in the 2017 European Championship.

“The English side will always hold an emotional connection for me. So, it will be challenging, notably since that the squad are scheduled to come for the upcoming fixtures in the near future,” she comments. “When England plays the Netherlands, who do I support? I’m wearing orange at the moment, though tomorrow English white.”

A speedboat allows for rapid direction changes. With a compact team such as ours, it's effortless to accomplish.

The American side was not in the plans when the organisational wizard concluded that it was time for a change, but everything aligned at the right time. The chief executive started to bring people in and mutual beliefs proved essential.

“Essentially upon meeting we connected we had that click moment,” states she. “There was immediate understanding. We have spoken at length regarding multiple aspects around how you grow the game and what we think is the right way.”

These executives are among several to make a move from prominent roles within European football for an uncharted opportunity in the United States. The Spanish club's technical director for women's football, Patricia González, has been unveiled as the group's new global sporting director.

“I was highly interested to that strong belief regarding the strength of women's football,” she comments. “I have known Kay Cossington for an extended period; when I used to work at Fifa, she held the technical director role for England, and such choices are straightforward knowing you will have around you individuals who motivate you.”

The profound understanding in their team makes them unique, explains Van Ginhoven, with Bay Collective one of several recent multi-team projects that have started in recent years. “It's a standout feature of our approach. Different approaches are acceptable, however we strongly feel in ensuring deep football understanding,” she states. “The entire leadership have been on a journey within the women's game, for most of our lives.”

As their website states, the ambition of Bay Collective is to support and lead an advanced and lasting environment within female football clubs, founded on effective practices for the diverse needs of female athletes. Succeeding in this, with unified understanding, with no need to make the case for specific initiatives, provides great freedom.

“I equate it to going from a tanker to a speedboat,” remarks she. “You're journeying through waters that there are no roadmaps for – as we say in the Netherlands, I'm unsure if it translates well – and it's necessary to trust your individual understanding and experience to make the right decision. Adjusting course and speeding up is possible using a speedboat. In a small team like this, that’s easily done.”

She adds: “With this opportunity, we begin with a clean canvas to work from. Personally, what we do involves shaping the sport more extensively and that blank slate allows you to do whatever you want, adhering to football's guidelines. This is the appeal of our joint endeavor.”

The aspirations are significant, the executives are expressing sentiments players and fans hope to hear and it will be interesting to monitor the progress of Bay Collective, Bay FC and any clubs added to the portfolio.

For a flavour of what is to come, what are the key aspects of a high-performance environment? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve